Enigma

Anda approached me to redesign the new brand identity for her new poetry and well‑being page. After receiving the brief, the key words that stood out above all were: feminine, spiritual, mystery. The identity created was an abstract representation of the content that would be posted on the page. Inspired by flower petals and mystery, the design choice was gradients of pink hues that would move behind the text, to replicate flower petals in the wind.

The primary logo features a lowercase “e” merging into a “?” to represent the continuous journey of self‑discovery that we all are on, consciously or involuntarily.

The secondary icon was to pay homage to the previous logo, to represent the idea of evolution and the journey taken to get to this point.

Motion graphics were added to create an alluring aesthetic that is intentional and requires the audience to dive deeper into the content and discover what it is.

As of now, Enigma is primarily digital, however the future of the brand is to explore the physical medium and dive into printed collateral.