Shinken
Brand Identity, Motion graphics
Brand identity design and motion graphics for the anime-inspired gymwear brand.
Slash title animation for Shinken.
Two secondary identities to accompany the primary logo.
Business card design featuring all 3 logo identities.
The identity for Shinken, which means a Japanese forged sword.
“The ‘Tsuba’ icon represents both the midpoint of the Shinken sword, and the midpoint of the body for which the lever belt supports.”
Poster campaign showcasing Shinken identity