Blend St

Blend St tasked me with designing their identity and packaging for their coffee beans brand. Working with arkDigital, the brief include an aspect of minimalism, and also to keep the colour very spare.

In order for Blend St to have a story behind their design choices, I chose for the brand pattern to be focused on paying homage to the people of Huddersfield.

Researching into what history was found in Huddersfield, I was made aware of the large number of textile mills found throughout the city. To incorporate this within the design, I drew a map of Huddersfield and mapped out the locations of all mills that began with B-L-E-N-D-S-T. Once mapped, I connected the dots to form a variety of shapes and overlapped them onto the packaging.